CASE STUDY · EQUESTRIAN · BOOKING PLATFORM
Lindsay Beer Eventing went from blank page to taking real bookings in five weeks.
A multi-instructor booking and sales platform for an international three-day event rider, with the brand and site built around it.
5 WKS
BLANK PAGE TO LIVE
SAME DAY
FIRST REAL BOOKING AFTER LAUNCH
FIXED
PRICE AGREED BEFORE DAY ONE
WEEKLY
UPDATES ON LIVE STAGING
01 · THE SITUATION
Bookings ran on texts, e-transfers and memory.
Lessons, clinics and facility time were scheduled over messages while a competition calendar ate the weeks. Every hour spent on admin was an hour out of the saddle, and there was no way for new clients to find, book or pay in one place.
02 · THE CALL
Scope locked on the first call, price fixed the next day.
Thirty minutes surfaced the real requirements: multi-instructor calendars, paid bookings, clinic sales and a site that could carry the competitive brand. The written scope and the fixed number followed within a day, and staging was live that week.
03 · THE BUILD
Five weeks, receipts attached.
w1scope locked · repo live · staging up · brand direction set
w2booking engine · instructor calendars · availability rules
w3payments · confirmation emails · admin dashboard
w4content · SEO · local search · mobile pass
w5launched · first real booking the same day
04 · WHERE IT LANDED
A platform that books, charges and markets while she competes.
“Joey was so easy to work with, and so organized — every week I knew exactly what was landing, without ever having to ask. The site is such an upgrade: lessons, clinics and payments all run through it now instead of my phone.”
LINDSAY BEER · INTERNATIONAL THREE-DAY EVENT RIDER
Your build could read like this in six weeks.
Bring the idea or the stalled repo, and you'll leave the first call knowing scope, price and timeline.