How we helped a professional equestrian athlete and coach build a modern web presence and booking system to support her multi-faceted operation and business growth.
The Client
Lindsay Beer is a professional equestrian athlete competing at the Advanced level in eventing. Born and raised in Midhurst, Ontario, she grew up on her family's farm and developed a passion for horses that evolved into representing Canada at the highest levels of competition.
Beyond competition, Lindsay operates a multi-faceted equestrian business including lessons, training, horse sales, and coaching at local shows. After relocating to a new facility in Springwater, Ontario, she needed a professional web presence to support her growing operation and attract new clients.
The Challenge
Build professional online presence to support competitive career, coaching business, and partnership with Rose Red Equestrian Farm breeding program while managing facility expansion.
No website or online booking system. Manual scheduling for lessons and training. Difficult to attract new clients or showcase competitive achievements and breeding program.
New facility represented significant investment and growth opportunity. Needed professional digital presence to attract clients and establish credibility in competitive equestrian market.
"They took the time to understand not just my business needs, but the unique demands of running a competitive equestrian operation. The website and booking system they built have streamlined everything."
Professional Equestrian, Lindsay Beer Eventing
The Solution
Lindsay partnered with TwentyFiftySix to build a professional digital presence that would support her competitive career, coaching business, and facility expansion.
Understanding the unique demands of professional equestrian operations—competition schedules, coaching programs, breeding partnerships, and facility management. Developed brand strategy reflecting Lindsay's professionalism and expertise.
Built modern, professional website showcasing competitive achievements, coaching services, facility features, and Rose Red Equestrian Farm breeding program. Optimized for mobile and easy content updates.
Integrated booking system for lessons and training sessions, eliminating manual scheduling and providing clients with convenient online booking and payment options.
Comprehensive marketing strategy including SEO, local search optimization, social media presence, and content strategy to attract new clients and establish thought leadership in equestrian community.
The Product
A modern website and integrated business systems supporting every aspect of Lindsay Beer Eventing—from showcasing competitive achievements to managing client bookings.
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Homepage
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Services & Booking
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Competition Results
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About & Facility
Key Components Delivered:
The Impact
Professional equestrian athlete and coach with new facility investment had zero online presence. Manual scheduling for lessons and training made client acquisition difficult. Needed to establish credibility in competitive market while managing competing schedule.
Developed modern, professional website showcasing competitive achievements and coaching programs. Integrated Firebase-based booking system with automated scheduling, payment processing, and client management. Built mobile-responsive platform optimized for equestrian community.
Transformed from zero online presence to professional digital operation. Automated booking system eliminated manual scheduling overhead. Website establishes credibility for new clients while supporting competitive career and Rose Red Equestrian Farm breeding partnership.
Technology Stack: HTML/CSS/JavaScript, Firebase (Authentication, Firestore Database, Hosting), Stripe (Payment Processing), Responsive Design, Google Calendar Integration
Services Offered: Solo Training ($200/hr), Group Coaching ($75/hr), Video Coaching ($100/hr)
Business Model: Multi-faceted equestrian operation including competitive eventing, coaching, horse sales, and breeding program partnership
The Results
Lindsay Beer Eventing transformed from having no online presence to a professionally branded operation with automated booking systems, supporting both her competitive career and growing coaching business.
"They took the time to understand not just my business needs, but the unique demands of running a competitive equestrian operation. The website and booking system they built have streamlined everything."
Professional Equestrian, Lindsay Beer Eventing
What This Means:
Let's talk about how we can help you create the website and systems needed to grow your business—just like we did for Lindsay Beer Eventing.
Schedule a Free Consultation